Your Landing Page Sucks. Here's Why.
Average landing page conversion rate: 2.35%
That means for every 100 visitors, you get 2 leads.
Our clients? 12-18%
Same traffic. 6-8X the leads.
The difference isn't design. It's structure.
The Formula: Problem → Agitate → Solution → Proof → CTA
This isn't creative. This is science.
Section 1: The Hook (Above the Fold)
You have 3 seconds. Make them count.
Bad: "Welcome to XYZ Spa"
Good: "Stop Living With Chronic Back Pain"
Bad: "Quality services at competitive prices"
Good: "Get 3 Hours of Your Week Back. Guaranteed."
The hook answers one question: "Is this for me?"
Section 2: The Problem (Make It Hurt)
Don't describe your solution yet. Describe their pain.
"You're working 60-hour weeks. Your back is killing you. You've tried everything. Heating pads. Stretching. That $200 massage chair that collects dust.
Nothing works. And the pain keeps getting worse."
Make them feel understood. They need to know you GET IT before they'll trust your solution.
Section 3: The Agitation (Make It Worse)
Twist the knife. Show them what happens if they do nothing.
"Without treatment, chronic back pain leads to:
- Reduced mobility (goodbye, active lifestyle)
- Sleep problems (hello, exhaustion)
- Compensation injuries (your neck is next)
- Lost productivity (that's money)
This doesn't get better on its own. It gets worse."
Section 4: The Solution (Finally, Talk About You)
NOW you can talk about your offer.
"Our deep tissue therapy targets the specific muscle groups causing your pain. In 3-5 sessions, most clients experience:
- 70% reduction in daily pain
- Improved sleep quality
- Increased range of motion
- No drugs, no surgery"
Section 5: The Proof (Make It Undeniable)
Testimonials. Case studies. Numbers.
"★★★★★ 'I went from popping ibuprofen daily to pain-free in 4 weeks.' - Sarah K.
★★★★★ 'My golf swing is better at 55 than it was at 45.' - Mike T.
347 clients helped in 2025. 4.9 star Google rating."
Section 6: The CTA (Make It Easy)
One clear action. Remove all friction.
Bad: "Contact us to learn more"
Good: "Book Your First Session - $49 (Regular $89)"
Add urgency: "Only 3 spots available this week"
Add safety: "100% satisfaction guarantee or your money back"
The Elements That 10X Conversion
1. One Page, One Goal
Don't link to other pages. Don't offer options. One action.
2. Specific Numbers
"Increase revenue" → "Add $2,847/month"
"Fast results" → "See results in 14 days"
"Affordable" → "$49/session"
3. Risk Reversal
Guarantee everything. "Love it or it's free."
4. Social Proof Everywhere
Testimonials after every section. Not just at the end.
5. Mobile First
70% of traffic is mobile. If it sucks on phone, you lose.
The Test That Proves Everything
Take your current landing page. Show it to someone for 5 seconds.
Ask them:
- What does this company do?
- Who is it for?
- What should I do next?
If they can't answer all three, your page fails.
Your Next Step
Stop settling for 2% conversion rates.
Let's build a landing page that actually converts. We'll show you the formula in action.
