You're Quitting Right Before the Money
Here's the stat that should make you sick:
48% of salespeople never follow up.
80% of sales happen after 5+ contacts.
You're doing all the work to get the lead, then abandoning them right before they're ready to buy.
That's not marketing. That's insanity.
The Follow-Up Math
Let's say you get 100 leads per month:
Without follow-up:
- 2-3% buy immediately
- You get 2-3 sales
- 97 leads forgotten
With proper follow-up:
- 2-3% buy immediately
- 15-20% buy within 90 days
- You get 17-23 sales
Same leads. 5-7X the revenue.
Why You're Not Following Up
I know why you don't do it:
- "I don't want to be annoying" - You're not. They inquired. They want to hear from you.
- "I forgot" - That's what CRMs are for.
- "I don't have time" - That's what automation is for.
- "They would have bought if they were interested" - Wrong. Timing matters more than interest.
The Follow-Up System That Prints Money
Day 1: Immediate Response
Lead comes in. Respond within 5 minutes.
Why 5 minutes? Studies show contacting a lead in the first 5 minutes is 21X more effective than waiting 30 minutes.
21X. Just by being fast.
Day 2-3: Value Follow-Up
Don't ask "Are you ready to buy?"
Send something useful:
- Case study relevant to their situation
- Answer to a common question
- Helpful resource
Day 7: Social Proof
Send a testimonial or review from someone similar to them.
"Thought you might relate to this. [Customer name] was in a similar situation..."
Day 14: Objection Handling
Address the most common objection:
- "I know timing is tricky..."
- "Budget can be a concern..."
- "Wondering if it's worth it? Here's what clients see..."
Day 30: Check-In
"Just checking in. Has anything changed? Happy to answer questions."
Day 60: Last Chance
"I'm cleaning up my list. Should I keep you on it or remove you?"
This email has a 40% response rate. Nobody wants to be removed.
The CRM That Actually Works
You don't need Salesforce. You need:
- One place for all leads
- Automated follow-up sequences
- Reminders for manual touches
- Pipeline visibility
That's it. We set this up in a week.
The Results Speak
Client case study:
Before CRM + Follow-Up:
- 40 leads/month
- 4 sales/month
- $16,000/month revenue
After CRM + Follow-Up:
- 40 leads/month (same)
- 14 sales/month
- $56,000/month revenue
Same leads. 3.5X revenue.
The leads were always there. They just needed follow-up.
Your Fortune Is in the Follow-Up
Every lead you don't follow up with is money you're burning.
Let's build your follow-up system. Stop leaving 80% of your revenue on the table.
